1. Customer Insights

The numbers for social media are staggering : 500 million tweets, 4.5 billion likes on facebook and 95 million photos and videos uploaded to Instagram. Behind all this data there is key information about your customer, what they are looking for, what they like and how they feel about your brand.

By listening to your customers on social media you can gain critical insights of your client’s behavior.  The attention has already moved from traditional media like TV or radio to a myriad of online and mobile websites and applications. People want to express how they feel about brands or products on social media.

  1. Brand awareness and loyalty

Make your customers aware of your brand. People are spending more time on their computers and phones. You should be providing content for those platforms to stay in contact with your clients.

  1. Live adds with real time feedback

Social media channels have  granular and real time feedback that makes them a powerful tool to deliver the right message for your market.  A campaign can be targeted by race, gender, location and a other variables that can provide a higher return of investment.

  1. Generate higher quality leads

Social media generates more interaction  and will filter your more loyal customers. The number of qualified leads gets increased by 75% according to recent studies. The time your company spends on social media is an investment on social proof and loyalty.

  1. SEO and Website traffic

Social media creates more authority than other old forms of SEO like link building or keyword targeting. As more traffic is created through social media, search engines give higher ranking to domain with active and engaged communities. Even for us as a company experience, people tend to click first on our social media channels before our website. Social media proof is the current language to reach our clients.