Here is a full alphabetical list of trends in 2016.  Big Data is on top, but this encircles market insight and predictive analytics

  • Big Data
  • Content marketing
  • Communities (branding niche or communities)
  • Conversion rate optimisation (CRO) / improving website experiences UX
  • Display (Banners on publishers, ad networks social media including retargeting and programmatic)
  • Internet of Things (IoT) marketing applications Marketing Automation (including CRM, behavioural Email marketing and web personalisation)
  • Mobile marketing (Mobile advertising, site development and apps)
  • Paid search marketing, e.g. Google AdWords Pay Per Click Online PR (including influencer outreach)
  • Partnerships including affiliate and co-marketing
  • Search Engine Optimisation (SEO) S
  • Social media marketing including Social CRM and Social Customer Care
  • Wearables (e.g. Apple Watch, activity trackers, augmented reality)

These changes come with an increased complexity of purchase decision. Customers are navigating through different devices and platforms in a rushed and almost chaotic way. The time spent on consuming content gets dramatically reduced as new technologies provide easier and faster tools to deliver and distribute  information.

 

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The good news are that software solutions like sales , email and leads automation are being integrated into complete packages to be able to manage the outrageous amount of data. Some years ago this type of suites were only affordable for big companies , nowadays there is a plethora of flexible online applications for even small businesses.

Additionally, traditional PR and marketing is moving towards digital as online campaigns are becoming more effective and backed by granular data. This creates new roles for Chief Marketing Technologists, Social media evangelists and other jobs more related with current technology  than career background.