Some numbers from the previous London Olimpics:

  • 306 billion items shared on the Internet
  • 208,333 shares per second on the world wide web
  • Facebook was the winner in terms of social sharing with 102 billion shares including images, timeline and videos
  • Twitter handled 5 billion tweets
  • Usain Bolt ran ran the 100 metres in just 9.63 seconds and by the time he reached the finish line over 2 million items were shared
  • Michael Phelps generated the most online traffic and shares at 3 million items per day

It was also calculated that 27% of Americans watched the Olympics at work which is an estimated loss of $1.4 billion in productivity.